Men Also Favor Brands That Support Causes

The recently released survey of The PRWeek/Barkley Cause Survey – which for the first time included male respondents – shows that men are highly supportive of brands with cause marketing campaigns like women do. The surprising results indicate that 88% of men find it important for products to support a cause in their marketing programs; 61% admitted purchasing a product that supported a cause; 67% are willing to try products that support causes, and 55% are willing to pay more for cause-oriented brands.

Other interesting findings in the latest survey include the spectacular rise in the number of brands supporting a cause (from 58% in 2009 to 75% this year); the almost unanimous (97%) perception of marketing executives in the soundness of cause marketing as a business strategy; and the incongruous high percentage (68%) of marketing executives that are not inclined to target men in their cause marketing campaigns.

Photo Credited: hfabulous