Game enthusiasts who usually wish weekends would last longer may no longer feel bad wheneverMondays come, as a new research shows that it is the best way to buy video games. Interpreting data from a study on buying habits entitled “Best Days of the Week to Shop Online,” writer Jeff Nobbs of Extrabux offers bits of interesting and insightful bits that are useful for gamers and computer enthusiasts. One important finding was the sharp differences in prices for the video games available online: Nobbs noted that some of the newest online games are priced around $70 on Fridays and weekends but thesecan be had at $3 less on Mondays.
The phenomenon is apparently due to steep competition, as retailers are forced to drop prices as they strive to generate buyers’ interest early in the week when online buying is heavy. On the other hand, the same retailers usually maintain their prices towards weekends when online buyers are scarce.
Another reason for the price difference is the timing of video game releases in North America, which normally happens Tuesdays as software makers try to optimize sales for the week. When Mondaycomes around, there often are already used game sales of the new title, which would inevitably drive prices down. For computers and electronics, however, pricing changes works differently: weekend prices are typicallylower compared to weekday prices. Nobbs explains that it is because there are no employees around during weekends so prices are often controlled by computer algorithms that monitor the prices of competing stores and automatically adjust its prices correspondingly.
It is therefore to the advantage of gamers to keep track of the days when making online purchases, as combining the lower prices for video games on Mondays and buying computers, gaming consoles and accessories on weekends would enable them to save big bucks.